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Naar de website is the full service agency for the recruitment of respondents in the Netherlands. No matter whom you wish to see or speak, we will make sure they join you at the table. The consumer is the focus. Our procedures are clear-cut and we put quality first. We use the most state-of-the-art IT solutions but do not lose sight of the personal wishes of the client and the consumer.

We set the bar high

During our first telephone conversation you will notice right away that we go beyond just recruiting the appropriate respondents. We discuss the briefing, the background information and the hard and soft criteria. We want to know the ins and outs, to get a feeling of the scope of the research and to understand what you have in mind. Do we make a difference using this approach? Certainly. Our clients have noticed and keep coming back to us.

One Stop Shop

Our aim is to give you peace of mind. We achieve this through our team of closely knit and enthusiastic professionals with a drive that will impress you. You can count on having your own fixed contact in the team, and on fast service, flexibility and good advice thanks to our many years of experience.

Our story

The roots of our company go all the way back to the seventies. In 2003 Yvette Huitema and Merel Macedo decided to rejuvenate the business. Our thinking was that the market was in great need of a professional in the area of market research respondents. That turned out to be quite true.

From 2003 onwards the business has been growing annually. Every year we have more satisfied clients and loyal respondents.

Respondent Recruitment

In short, we supply respondents for market research. You, the client, can stop worrying. Your wish is our command.

We supply respondents for various purposes, including:   

  • Focus groups
  • In-depth interviews
  • Usability testing
  • Co-creation
  • In-home visits
  • Shop-alongs
  • Online surveys
  • Mobile app testing

Online Research Tool


We have an online research tool for online qualitative research: BEHAVE. BEHAVE can be used for completing homework assignments prior to focus groups but also as a stand-alone research tool.

The advantages of BEHAVE:

  • Simple to use, employing precisely the features that are essential to doing online research.
  • Offers the option of contacting the respondents directly via private email.
  • Can be used from 1 day up to 1 year.
  • Attractively priced.
  • Can be programmed in English, German and Dutch.

This text was translated by: Passageway, interpreters, translators & market research support (